Advertising is an art; it creates, persuades and if it's effective, it sells.



Advertising is often seen as invasive and unwanted and to be effective, it's necessary that know your audience, what they need and why the should trust you to help them. Good advertising will grab their attention and then you have to stand out and be remembered. 

 

Advertising trends such as Facebook and YouTube are surpassing traditional methods such as print and TV in annual ad expenditures around the world. It is a known fact though, word-of-mouth is still the most repsected. 

 

The goal is to get people talking.